Tierra & Lava

Tierra & Lava is a woman owned, Guatemala-based skincare company. Their principles are rooted in ancient Mayan healing wisdom and strongly believe one shouldn’t have to compromise with natural skincare - they offer products that are both kind to your skin and the earth.

It’s founder, Lucy, approached our team in need of a rebrand and new marketing strategy to effectively position them for entry into the US Market. She wanted a brand that reflected the company’s green principles and Mayan roots.

Our team researched the company's regional history and Mayan culture and analyzed multiple surveys to revitalize the tagline and brand aesthetic. The result was a sophisticated, nature and nurture-focused strategy with a new logo, packaging design, website, and social media outline.